CUPSZ is all set to make packaging matter
Our story
We started CUPSZ in 2014 as a true family business. Brothers Daan and Michiel Willemsz combined their passion for packaging with the expertise of their father Jack, who brought years of experience from the label industry. Together we turned an idea into a company, starting from a modest facility at Polluxstraat in Tilburg. What began with custom cardboard coffee cups soon grew into a broader mission: to make packaging that truly matters.
Driven by curiosity, craftsmanship and a constant focus on innovation, we kept expanding. In 2023 we added poké bowls, salad bowls and containers with lids to our range, responding to a growing demand for printed alternatives. And in 2024 we strengthened our international reach by joining forces with Detmold Group and De Jong EcoCups.
Today, CUPSZ is a team of more than 35 people, still carrying the same entrepreneurial spirit as in the beginning. Our family roots continue to shape the way we work: close, personal and with long-term commitment. Because for us, packaging has never been just packaging, and that belief still guides every decision we make.
Quality carton packaging while looking about into to future
At CUPSZ we don’t just look at today. We look ahead. Our ambition is to become Europe’s leading producer of printed round cardboard packaging, while keeping quality, flexibility and service at the heart of everything we do. By combining creativity with certified standards and sustainable materials, we create packaging that is reliable now and ready for the future.
EU-certified & food safe
Every CUPSZ product is produced under strict European and BRC-certified food safety regulations. This guarantees packaging that is safe for direct food contact and trusted across industries.
FSC® certified cardboard
Our cardboard is responsibly sourced and FSC® certified. For every tree cut down, 2–3 new trees are planted, creating a sustainable supply chain that protects future resources.
BRC Packaging certification
We are proudly BRC Packaging certified with an A-grade, proving that our processes meet the highest international standards for food safety, hygiene and product quality. This way you can rely on packaging that is consistent, compliant and ready for market.
Pushing towards the most sustainable packaging
At CUPSZ, sustainability is built into every product we make. We use FSC® certified cardboard from responsibly managed forests, with 2–3 new trees planted for every one harvested. By producing locally in the Netherlands we cut transport, reduce CO₂ emissions and guarantee European compliance. We’re always working to improve our eco-friendly packaging, so our cups, bowls and buckets are recyclable, food-safe and future-proof. For us, sustainability is not a trend but a responsibility. It’s about creating packaging that works today and fits tomorrow’s standards.
Meet the CUPSZ sales team
Behind every order is a team that cares about speed, service and solutions. At CUPSZ we believe in short lines and personal contact, so you always know who to reach and get answers fast. Our sales team works closely with our design and production colleagues to make sure every packaging request is handled with creativity, precision and reliability.
All set for your next step?
At CUPSZ we are always looking for new talent to help us shape the future of packaging. Working here means joining a close-knit international team where ideas are valued, short lines keep things moving fast, and innovation is part of daily life. From creative design to sustainable production, everyone at CUPSZ contributes to packaging that makes a difference.
If you want to grow in a dynamic environment and be part of a team that believes packaging is never just packaging, we’d love to meet you!