CUPSZ joins forces with De Jong Ecocups and Detmold Ventures to strengthen its position in the European market

Tilburg - With great pride, CUPSZ and De Jong Ecocups, leading producers of drinking cups and cardboard to-go products, announce their collaboration, which commenced on Tuesday, May 21st. And it doesn't stop there: as of this date, investment is also being made by Detmold Ventures, an affiliate company of the Detmold Group. This step marks a significant advancement in strengthening their position in the European market. 

From left to right; Daan Willemsz (CUPSZ), Michiel Willemsz (CUPSZ), John Holster (De Jong Ecocups)
From left to right: Daan Willemsz (CUPSZ), Michiel Willemsz (CUPSZ), John Holster (De Jong Ecocups)

Strategically strong 

CUPSZ and De Jong Ecocups – based in the Netherlands - share a common approach to quality, innovation, fast delivery, small runs, and personalised attention, which prompted the two companies to continue together. This new partnership will allow product range expansion, increased operational efficiencies and increased production volume, supported by the investment and expertise of Detmold Group affiliate Detmold Ventures. Their ambition is to become the best and largest round packaging producer in Western Europe. 

With the new partnership between CUPSZ and De Jong Ecocups, De Jong Ecocups founder John Holster will remain responsible for the daily operations of the De Lier production plant, while Daan and Michiel Willemsz will be responsible for the production plant in Tilburg in the Netherlands, and the management of both divisions.

"This collaboration demonstrates a joint commitment to innovation and growth," says John Holster, founder of De Jong Ecocups. "With De Jong Ecocups and the investment from Detmold Ventures, we can realize our joint ambitions to serve our customers better and strengthen our market position in Europe," adds CUPSZ chief executive Daan Willemsz. 

Growth potential 

Detmold Ventures and Cup & Carry Chief Executive Officer Zoe Detmold said the investment showed confidence in Detmold’s new international partners, along with a commitment to innovation and global growth.

Ms Detmold said the international collaboration would also provide a unique opportunity for knowledge exchange between all parties.

"Through our investment and support, we are confident that Cupsz and De Jong Ecocups can make an even greater impact on the market, and we can support them with our innovation, manufacturing expertise and global supply chain.
We’re looking forward to collaborating with our new partners and sharing our knowledge and experience, while learning at the same time.”

What changes for customers? 

The collaboration will improve service delivery and clients will continue to have access to high-quality products and flexible, fast service, while maintaining the trusted customisation and expertise of CUPSZ and De Jong Ecocups, with additional support from Detmold Ventures and its subsidiary Cup & Carry.

About the companies 

CUPSZ was founded in 2014 by the brothers Michiel and Daan Willemsz. They have made a name for themselves by viewing their products as powerful marketing tools through which companies can communicate with their target audience.

De Jong Ecocups has been active since 2010 under the leadership of John Holster. The company is known for its extensive selection of personalised cardboard products in the Benelux, offering a diverse range of cardboard products, from noodle boxes to flower and plant containers.

Detmold Ventures is an affiliate of the Detmold Group.

Cup & Carry is a subsidiary of Detmold Ventures

The Detmold Group is headquartered in South Australia, and is a 75-year-old, third-generation family-owned and operated business, supplying packaging to the world’s largest and most iconic food and retail brands. The Detmold Group operates in 17 countries and has manufacturing facilities in seven countries.

Media enquiries:

For further inquiries regarding CUPSZ or De Jong Ecocups, please contact:
Daan Willemsz
+31 88 0184 602

For inquiries regarding Detmold Group, please contact:
Marta Rutkiewicz – Marketing & Communications Executive
+61 08 8348 3897

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